What We Handle
Not a platform. Not a tool. A team that shows up for your city every week.
Most city managers aren't failing at communications because they don't care — they're failing because there's no one whose job it is. No dedicated staff, no time, and residents who feel like they're the last to know. Soela USA steps in as your outsourced communications department. All we ask for is 30 minutes a week from someone on your team. We handle everything else.
Facebook, Instagram, and X
Social Media Management
Your city's social media channels should feel active, informed, and genuinely local — not like a corporate feed or a ghost town. We write and schedule three to four posts per week, per platform, in your city's voice. City staff never need to log in, approve copy, or touch a keyboard. We handle it, every week, without fail.
Bi-weekly resident digest
Email Newsletters
A well-written newsletter is one of the most trusted things a city can send. We produce a bi-weekly resident digest built from the updates your city provides — utility news, upcoming meetings, community reminders, and local highlights. We design it, write it, and send it. Every month, we share open rates and list growth so you can see the impact.
Any day. Any time. Within the hour.
Urgent & Alert Communications
When a water main breaks or a road closes unexpectedly, your residents need to know immediately. We draft and publish urgent notices within the hour of a city flagging an issue — across social media, email, and any other active channel. This service is available every day of the week, not just during business hours, because emergencies don't keep a schedule.
Every event. Every channel.
Event Calendar Management
City council meetings, public hearings, community events, holiday closures — every item on your calendar gets created, published, and promoted across all active channels. Residents always know what's happening and when. No event falls through the cracks, and no staff member has to remember to post about it.
Plain language. 24-hour turnaround.
Council Meeting Digests
Texas Open Meetings Act recordings are public record — but most residents never watch them. We turn each council meeting into plain-language recaps distributed as social posts, email summaries, and blog content within 24 hours of the meeting. Available in both English and Spanish, these digests help residents stay connected to the decisions that affect their daily lives.
A genuine second voice for your community.
Spanish-Language Content Track
For cities with significant Spanish-speaking populations, we provide full translation and cultural adaptation of all communications — not a word-for-word conversion, but content written to resonate with bilingual residents the way it was meant to. Your city speaks to every resident with the same care and clarity, regardless of the language they read at home.
Honest About Our Scope
What we don't handle
Soela USA is a communications team, not a crisis management firm or a legal department. We don't handle crisis PR, legal or policy responses, or constituent complaints that require direct city action. We also don't build platforms, apps, or websites. We tell you this not as a disclaimer, but because we believe the cities we work with deserve a partner who is clear about what they do — and who does it exceptionally well. If you need something outside our scope, we'll tell you honestly and point you in the right direction.
Ready to see what this costs? It's less than you think.
Flat monthly retainers sized for small cities. No contracts. No surprises.